Experienced in business systems and process leadership, my role involves maintaining and improving systems like Salesforce and Google Suite, including developing new functionality as a Salesforce Administrator. Responsibilities encompass managing the entire lifecycle of key projects, ensuring system changes align with needs and SOPs, providing daily user support, and developing comprehensive documentation.

The role also includes implementing hybrid working strategies and applying change management techniques. Leading the Telecoms team, my role promotes collaboration and productivity, continually refining processes for efficiency and effectiveness.

Instrumental in designing and implementing a new workflow model based on the Change for Growth business improvement workstream, my role drove significant improvements in operational efficiency. Utilising the Business Process Model and Notation (BPMN 2.0) format to deliver processes, I catered to board-level technical requirements and produced interactive presentation guides for broader communication within the business. I guided the company through its largest-ever change management process, ensuring minimal disruption and preserving productivity.

Actively participating in board meetings, I provided key insights and strategic inputs, leveraging expert knowledge in systems and process-related matters to contribute to the broader organisational strategy. Responsible for crucial operational departments and functions, including Operations, Facilities, HR, Telecoms, Graphic Design, and Photography, my role ensured a far-reaching impact on the company, fostering growth and development across multiple business areas.

In a multifaceted role, actively participated in board meetings, providing insights and strategic input on systems and process-related matters to contribute to the wider organisational strategy. Oversaw key operational departments and functions, including Operations, Facilities, HR, Telecoms, External Communications, and Events.

Managed and developed processes and personnel for Adtrak’s largest client accounts, handling large monthly marketing budgets and national campaigns. Successfully project-managed and delivered company-wide improvement projects and products.

Organised and presented company events, coordinating with key stakeholders to ensure consistency across departments. Developed and communicated annual Employee Satisfaction surveys, analysing and presenting results to the company.

Designed and delivered compelling keynote presentations to the entire business, effectively communicating strategic goals, updates, and initiatives, reinforcing the company’s commitment to transparency and inclusive decision-making.

As Head of Research and Development, managed crucial company initiatives from inception to delivery, coordinating with stakeholders, managing timelines, and ensuring projects met objectives and quality standards. Established and oversaw a comprehensive project office function, providing essential support, guidance, and structure for all ongoing business projects across various departments, promoting efficient project delivery.

Oversaw the execution and successful delivery of projects across all ten departments, facilitating collaboration and ensuring alignment with overall business goals and timelines. Applied problem-solving skills to effectively address business challenges, developing innovative solutions tailored to specific needs, improving efficiency, and driving growth.

Proactively identified and evaluated business development opportunities, leveraging industry trends and competitive analysis to inform strategic decision-making processes and foster business growth. Blended analytical skills with management capabilities, providing a holistic approach to research, development, and project management.

Led the Paid Marketing department, managing a team of Senior and Junior PPC Consultants. Oversaw all of Adtrak’s Google AdWords clients and their paid marketing campaigns, focusing on optimal performance and client satisfaction.

Researched and implemented new Paid Marketing processes to enhance team efficiency. Continuously monitored and adjusted campaigns based on performance data, maximising return on investment for clients.

Liaised with sales and client service departments to align campaign strategies with broader company objectives. Regularly provided training and mentorship to junior consultants, fostering a supportive and progressive team culture. Combined strategic management with hands-on campaign management, making a substantial impact on both the team and clients.

Developed, managed, and optimised pay-per-click (PPC) campaigns, aligning paid marketing strategy with business goals to enhance company visibility and profitability. Provided expert advice on paid marketing strategies for various clients, focusing on driving conversions and increasing online visibility.

Conducted comprehensive keyword research and analysis to identify growth opportunities and optimise campaign performance. Monitored and reported on performance metrics, transforming raw data into actionable insights for continuous campaign improvement.

Collaborated with marketing teams and clients to ensure a cohesive approach to paid marketing strategy. Optimised landing pages for search engine marketing, contributing to improved ad quality scores. Blended analytical prowess with strategic thinking, leading to substantial improvements in campaign effectiveness.

Specialised in creating custom-designed, coded, and implemented customer-centric website layouts and interactive features, tailored specifically for clients in the service industry. Managed end-to-end website projects independently, ensuring each design effectively communicated the client’s brand and met their unique objectives.

Presented finalised websites to clients, incorporating their feedback and making necessary revisions to fully align with their expectations and industry standards. Conducted regular site audits to ensure optimal performance, personally implementing necessary changes and updates to maintain high client satisfaction. Combined creative talent with technical expertise to deliver websites that looked great and met client objectives.

Managed Customs bonded documents, processes, and regulations for alcohol imports on behalf of Direct Wines, ensuring full compliance with HM Revenue and Customs requirements. Operated within a warehouse environment, balancing meticulous administrative duties with the physical aspects of inventory management. This combination of tasks demonstrated adaptability and a commitment to maintaining a high level of accuracy and efficiency, regardless of the complexity or diversity of the responsibilities.